Built from review volume, recency, how a business actually responds to its customers, and how it supports the community — not just a star average. Plus a Google Profile Grade for how well each business keeps its Google listing, and a Website Basics check for what its own website does.
A 0–100 score based on publicly available review and local data: how many reviews, how recent, and whether the owner replies.
An A–F grade for how complete your Google listing is, where you rank against competitors nearby, and your top fix. Free.
Get my free Profile Grade →Ten basics a business's own website should do, shown as a count like “6 of 10”: loads securely, works on a phone, a clear title and headline, a phone number that matches Google, booking, reviews. See how local websites rank.
See Website Basics →They answer different questions, so a business can be excellent at one and weak at another. The Trust Score and the Google Profile Grade go to every business we track; Website Basics checks the business's own website.
A 0–100 score based on publicly available review and local data, weighted so a handful of recent five-stars can't beat years of steady, genuine reviews.
An A–F grade for how complete and well kept a business's Google listing is, ranked against competitors nearby. Owners can fix every part of it themselves, usually the same week.
How many of ten home-page basics a business's own website passes, shown as a count, never a letter. Most take under an hour to fix, and owners can do them themselves.
Businesses that are Elite or Trusted on reviews and graded A on their Google profile. A new mix every day.
A business with 3 five-star reviews from last month looks identical to one with 400 reviews earned over years, on a plain star average. Trusted Local Score doesn't let it.
More genuine reviews earned over time builds more confidence in a business's true reputation than a handful of recent ones.
A business actively earning reviews right now reflects its current quality better than one coasting on reviews from years ago.
Businesses that reply to reviews — especially critical ones — show they're actually listening to their customers.
Trusted Local Score is live in 4 markets across 29 categories, with 9 more on the way.
Search by category and city to see ranked, evidence-based scores for every business we track — not just who paid for placement.
Find a Trusted Pro →See your Trust Score, your Google Profile Grade and how your website measures up, where you rank against competitors nearby, and the fixes worth the most points — or request a score if we don't have you yet.